Luc De Haes


Luc grew up in Congo. He holds a Master Degree in Organizational Psychology (K.U. Leuven – with honors) and accomplished his initial ambition to study cultural differences when attending a Master in Anthropology in 1996 (K.U. Leuven) in an open enrollment status.

He started his career in 1979 as a logistics and sales manager based in Rwanda & Kenya (2,5 years), Egypt (5,5 years), France and The Netherlands.

He acquired his trainer & consulting skills as a management consultant & sales trainer for Mercuri International.

Luc developed his marketing acumen when acting as the marketing & sales director (management videos with professors from INSEAD) at Video Management.

He created what is today LEUVION® in 1994 and focuses on the business development of companies across borders with a personal emphasis on the cultural challenges. Luc gives his seminars in English, French and Dutch.

He worked with PLATINUM technology – Chicago, and later, when acquired by Computer Associates, for CA – New York, as the training manager for EMEA from late 1998 till early 2001.

Luc is/was a guest speaker at the University of Ghent, the Vlerick Business School, Antwerp Management School (AMS) and a guest speaker to international organizations such as the European Commission.

In 2006, his book “Groeien in het buitenland” (Growing across borders), published in Dutch, summarizes his life experiences of growing business across borders with interesting cases of medium sized companies.

Since 2014 he started a new business in designing medals, (game) coins and pins.
Using the brand name CreaCoins®, he deals on a daily basis with Chinese manufacturers.


Enjoying a trip to the US - Geowoodstock XX. Shop will open again 3 June 2024